There is a dirty, not-so-secret, business practice in the beauty industry that many brands don’t like to talk about…animal testing. However, in recent years, there has been a large transition away from animal testing, towards cruelty-free business practices for a few very important reasons.
So, what does cruelty-free mean? It simply means that the product (and the ingredients within that product) was not tested on animals. Here at Altilis Beauty we have always been, and will always be, a cruelty-free company. We are animal lovers – through and through. This is a value and business practice that we are very passionate about upholding. We have been certified as a cruelty-free company by PETA.
Unfortunately, animal testing is still all too common in this day and age. Animals are tested on in labs for months or even years with harsh chemicals and fumes– experiencing extreme suffering, and often death. We wholeheartedly believe that it is inhumane and unnecessary to test beauty on animals. If everyone were to do their part to transition towards solely purchasing cruelty-free products, other companies that are still conducting animal testing will be forced to adapt and find new, cruelty-free ways to test their products.
Another important thing to remember is that you don’t need to sacrifice quality in order to buy cruelty-free. In fact, if you’re buying products that are cruelty-free than you’re also ensuring that the products that you’re using are safe for your skin. Natural, organic, and vegan products such as the Altilis Beauty product line often use simpler and more pure ingredients. Doesn’t this sound healthier for you? Well it is. There are many other was to test the safety of a product than by testing on animals - including testing the product on OURSELVES. That’s right…because our product ingredients are researched extensively and are natural and organic, we know that it is safe to test on our own skin before we release it to our shop. Before the Altilis Beauty product line was released to market we tested our products on over 70 beta-testers (not bunnies…. but humans).
Using animals to test cosmetic ingredients should be (and hopefully soon will be) a way of the past. Be knowledgeable about the products you are buying and the companies that you are supporting. Do your part by supporting cruelty-free brands.