As a skincare company, we are constantly keeping an eye on the evolving landscape of the skincare industry. From staying up to date with leading research, conducting thorough research of our own, and listening to what consumers want and need, we are aware of new and upcoming trends. Here’s a look at some skincare trends we expect to see in 2021.
More Beauty Tools
Beauty tools have become increasingly popular over the past couple of years and we don’t expect this to change any time soon. The use of beauty tools is a great way to enhance your skincare routine and help you to be more efficient and effective. As the beauty tool craze becomes more popular, you can expect to see even more variation in product, and a move to more tech-centered products.
Embracing Natural Beauty
In 2021, we’re going to be seeing a big movement towards embracing natural beauty. A lot of brands and influencers are moving towards a more self-love and body-positive movement and we hope this trend will stick around!
Commitment to Sustainability
Sustainability has become very important to many consumers over the past few years, and we see this continuing, and becoming more popular in 2021. As a company that values sustainability as a cornerstone of our business, we absolutely love the fact that sustainable skincare and sustainable cosmetics are becoming more popular and are in higher demand. We know that by using sustainable ingredients such as our main active ingredient, breadfruit, we can make sure that the crops we are using can handle the demand, therefore preserving our earth. In 2021, you’ll see more companies being more selective about their ingredients, how they are using them, and where they are coming from.
People are no longer concerned just about what they are putting into their bodies, but also what they are putting on to their bodies. It comes as no surprise to us that superfood ingredients have become very popular because some superfoods have extraordinary skincare properties – such as breadfruit. Breadfruit is not only an amazing skincare ingredient, but it is also very nutritious to eat. In fact, scientists believe that breadfruit could help solve world hunger, and it’s not surprising why. Breadfruit is a great source of vitamins, minerals, proteins, carbohydrate, is gluten-free, low in fat and also rich in fiber. Superfood ingredients such as avocado, turmeric, moringa, and our main active ingredient, breadfruit are all ingredients that you should keep your eye on! We have already seen a lot of this trend in 2020 and it’s definitely going to continue well into the new year.
We’re definitely going to be seeing a lot more multi-use products in 2021. We absolutely love the idea of being able to combine two products into one – moisturizers as an aftershave cream, facial cleansers that also remove makeup, makeup sticks that are perfect for your eyes, cheeks, and lips. The options are endless for multi-functional products that are perfect for the everyday on-the-go person.
Transparency in Formulation
In an age where everyone wants to become more conscious of the products they are buying, the companies they are supporting, and the ingredients that they are putting on their skin, transparency in formulation will start to become more and more popular. Including information and scientific research on each ingredient used in products, as well as information and transparency about ingredient sourcing will become much more common in 2021.
Commitment to Cruelty-Free
As our world becomes more connected and transparent, we are now all able to globally work together to support causes that are important to us. You’re going to see more and more companies become cruelty-free in the years to come due to the outcry from our society and the call for action to move away from this unnecessary practice. In 2020, we saw a number of large companies make the leap to cruelty-free and we couldn’t be happier about it, seeing as we are also a cruelty-free brand!
Through research in the biochemistry field, scientists are able to research and extract powerful properties from biological sources. This is not just referring to already utilized sources, but biochemists are now finding skincare applications for new, novel sources, such as breadfruit. By applying this newfound knowledge to the skincare industry, biochemists are able to find green and sustainable solutions for common skin care problems, helping people to make more environmental and socially conscious decisions.